As I drive around Richmond and take note of the high percentage of retail centers with permanent destination or monument signs, it is clear that most owners of retail shopping centers understand the importance of driving traffic into their tenants' stores. I would say that 8 out of 10 of the large "strip shopping centers" have a destination sign that has tenant panels where the individual tenants can advertise their business. We work with a number of commercial real estate management companies, whose leasing agents recognize how much easier it is to rent retail space where there is a destination sign with room for the tenants to advertise. With all the bad news about the economy in the media, it seems that the attitude of "if you build it, they will come..." is changing to something more like "if you show that you are serious about helping your tenants increase traffic, they will come!"
"Brooks Real Estate professionally leases and manages the New Kent Commons retail center in New Kent County. We were going back and forth in negotiations with 2 potential Tenants. During that time we erected our monument sign and within weeks the deals closed." Adam Nash - Brooks Real Estate, Williamsburg, VA
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